CEO, A Mind For All Seasons

Eric Collett is the CEO of A Mind For All Seasons, an innovative company specializing in helping people across the United States to optimize their cognitive and mental health. He is a nationally recognized speaker, consultant and brain health expert, a licensed residential care administrator, a teacher at the College of Western Idaho, and has also taught at Boise State University.

VP of Operations, Avista Senior Living

Jesse began his career in senior living in 2010, inspired by his personal experience navigating the senior living process alongside his grandmother. His proven track record in operational excellence and team development led him to Avista Senior Living, where he currently oversees 17 communities across Utah, Idaho, and Washington. Over the past five years, he has served as a Board Member, President, and currently as Past President.

VP of Sales & Marketing, Avista Senior Living

Erin brings over two decades of dedicated experience in both sales and operations, coupled with a natural talent for building meaningful connections, inspiring teams, and leading with integrity. With a degree in Sociology, Erin began her journey in the senior living sector in 2002 as an Admissions Coordinator at a Skilled Nursing Facility. In 2022, Erin assumed the role of Vice President of Sales & Marketing at Avista Senior Living.

VP of Clinical Operations, Avista Senior Living

Greg Atwood is a Registered Nurse with 30+ years of clinical and leadership experience in acute care settings, home health and hospice and in the assisted living industry.  Greg currently serves as the Vice President of Clinical Operations for Avista Senior Living and enjoys working alongside many talented and dedicated health care professionals.  He has spent 25 years of his career working directly with the senior population.

Life Patterns SPC

A multi-time founder, adventurer, and fierce believer in human-centered innovation, Tom brings both a technical mind and a storyteller’s heart to his work. Tom is a gifted guide at demystifying technology, making complex ideas feel approachable, and showing how the power of data and AI can help care teams turn subtle signals into smart action. Tom brings a global lens and deep empathy to one of the most personal challenges we all face: how to age with dignity, independence and grace.

CEO, A Mind For All Seasons

Eric Collett is the CEO of A Mind For All Seasons, an innovative company specializing in helping people across the United States to optimize their cognitive and mental health. He is a nationally recognized speaker, consultant and brain health expert, a licensed residential care administrator, a teacher at the College of Western Idaho, and has also taught at Boise State University.

Founder, GC Training and Coaching, LLC

George is a former Tony Robbins Business Strategist with over 20 years of experience—from Fortune 500 companies like McDonald’s and Providence Healthcare to intimate leadership teams—George combines cutting edge content, experiential exercises, storytelling, data, humor and actionable tools to drive meaningful change.

Consulting Resources

Rebecca Evans leads Consulting Resources, working with providers on pre-and-post survey efforts to improve operational efficiency, compliance, quality of care, staff and resident satisfaction. She enjoys working with teams to discover the root causes of systemic performance and compliance issues to develop and implement effective win-win solutions.

Director of Quality Assurance, Ohana Ventures

Robin began her career in long-term care in 2004 as a night shift caregiver while attending Oregon State University. In 2022, Robin joined Ohana Ventures, a PNW-based senior living organization, as the administrator of Holly Residential Care Center in Eugene, Oregon. Under her leadership, Holly Residential earned an AHCA/NCAL Bronze National Quality Award in 2023, a Silver Award in 2024, a deficiency-free survey, and more than 20 Best in Class customer satisfaction awards.

Apprenticeship Senior Program Program Manager, WHCA

Dan serves as the Apprenticeship Senior Program Manager for WHCA. He holds a Master’s Degree in Higher Education Leadership. His professional journey has included Program Management and Director positions at institutions such as the University of Washington Bothell, Olympic College, General Assembly, and Amazon.

EVP for Education & Regulatory Affairs, WHCA

Elena Madrid supports WHCA members by providing answers and insight to regulatory questions and expectations. Elena’s long and focused background in survey and enforcement as a surveyor and field manager for DSHS provide her with extensive knowledge and insight on regulatory compliance, the survey process, and policies and procedures. Elena also provides support, resources, and training regarding quality.

Speaker & Author

Cody Byrns is an internationally recognized speaker and a number one best-selling author. In 2013, Cody was rear-ended by a box truck that failed to stop. After years of countless surgeries and rehabilitation, Cody has chosen to not allow his scars to keep him bound in bitterness and defeat. Instead, he uses his story to uplift others.

Director of Partner Education, Incite Strategic Partners

Jen Bruning MS, RDN, LDN, serves as the Director of Partner Education for Incite Strategic Partners. Prior to coming to Incite, Jen spent her dietetics career in food service, in both the corporate wellness and senior living sectors helping to shape the dining experience of clients around the country. Jen recently concluded nine years as a National Media Spokesperson for the Academy of Nutrition & Dietetics.

Director of Assisted Living, WHCA

Vicki McNealley is directly responsible for supporting WHCA member assisted living providers through regulatory clarification, nurse consultation, facility system evaluation, advocacy, and education. Vicki is a registered nurse with a master’s degree in community health nursing and a doctorate degree in nutrition.

ERNwest

Shamus Harmon has spent almost 20 years dedicated to safety in long-term care.  Utilizing his Masters in Occupational Safety and Health, he has worked in several roles developing and managing employee safety and workers’ compensation programs, benefits, and human resources.  Shamus has also led quality assurance teams to engage communities in overall operational improvement.

President/Founder, Securus Systems

Justin Hayden is the President and Founder of Securus Systems, an IT Support & Cybersecurity company specializing in providing around the clock digital security for the healthcare industry. Justin holds a BA in Information Systems Security and an MBA. He has more than 20 years’ experience bringing HIPAA Compliant cybersecurity to companies throughout the west coast.

Chief Operating Officer, Securus Systems

Heath Hefely is the Chief Operating Officer of Securus Systems. He holds an AA in Information Technology and a BS in Information Management Systems. He has more than 15 years’ experience in the security space and is a retired Damage Controlman First Class in the United States Coast Guard.

Executive Director, Hearthstone Senior Living

ERNwest

Shamus Harmon has spent almost 20 years dedicated to safety in long-term care.  Utilizing his Masters in Occupational Safety and Health, he has worked in several roles developing and managing employee safety and workers’ compensation programs, benefits, and human resources.  Shamus has also led quality assurance teams to engage communities in overall operational improvement.

Director of Clinical Operations, Valley Vista Care Corporation

Justin Smiley brings 30+ years of leadership experience in various healthcare spaces, including SNF’s, gero-psychiatric hospitals, community mental health, and post-acute care. He has a long relationship with Valley Vista, dating back to the mid 1990’s. Originally from Spokane, Washington, he graduated from Eastern Washington University with a Master of Social Work.

Administrator, Valley Vista Care Corporation

A seasoned Nursing Home Administrator, Randal Barnes brings 29 years of leadership experience to the field. Having grown up in Lewisville Idaho, and a graduate of Idaho State University, Randal has worked as an administrator in Michigan, Ohio, Oregon, and Idaho. In 2019, Randal became the administrator for Valley Vista of St. Maries leading us into this next generation of LTC.

Complex Care Unit Nurse Manager, Valley Vista Care Corporation

Karen Murphy serves as the Complex Care Unit Nurse Manager for Valley Vista of St. Maries. With 35 years of experience, a significant portion has been dedicated to Valley Vista, and the last decade with the Complex Care Unit. She started her career as a CNA, achieved an LPN, then her journey in nursing led her to discover her true passion: caring for the elderly, especially those with dementia.

Complex Care Unit Coordinator, Valley Vista Care Corporation

Megan Meinberg serves as the Complex Care Unit Coordinator at our Sandpoint facility. She holds a Master’s Degree in Health Psychology and has a wealth of experience spanning nearly 30 years in Idaho and California. She has built her broad knowledge base through holding positions in different healthcare spaces including mental health, assisted living and our behavioral focused program.

Speaker & Author

Cody Byrns is an internationally recognized speaker and a number one best-selling author. In 2013, Cody was rear-ended by a box truck that failed to stop. After years of countless surgeries and rehabilitation, Cody has chosen to not allow his scars to keep him bound in bitterness and defeat. Instead, he uses his story to uplift others.

CEO, Consolidated Billing Services, Inc.

Bill Ulrich has more than 26 years of experience in the health care industry as a financial and Medicare consultant beginning in 1989 with The Hillhaven Corporation and founding his own consulting company in 1998. Bill is a nationally recognized expert and frequent speaker on Medicare, Medicaid and billing issues. Bill has been Chair of the Reimbursement Committee for the Washington Health Care Association since 2015.

Director of Clinical Operations, Valley Vista Care Corporation

Justin Smiley brings 30+ years of leadership experience in various healthcare spaces, including SNF’s, gero-psychiatric hospitals, community mental health, and post-acute care. He has a long relationship with Valley Vista, dating back to the mid 1990’s. Originally from Spokane, Washington, he graduated from Eastern Washington University with a Master of Social Work.

Administrator, Valley Vista Care Corporation

A seasoned Nursing Home Administrator, Randal Barnes brings 29 years of leadership experience to the field. Having grown up in Lewisville Idaho, and a graduate of Idaho State University, Randal has worked as an administrator in Michigan, Ohio, Oregon, and Idaho. In 2019, Randal became the administrator for Valley Vista of St. Maries leading us into this next generation of LTC.

Complex Care Unit Nurse Manager, Valley Vista Care Corporation

Karen Murphy serves as the Complex Care Unit Nurse Manager for Valley Vista of St. Maries. With 35 years of experience, a significant portion has been dedicated to Valley Vista, and the last decade with the Complex Care Unit. She started her career as a CNA, achieved an LPN, then her journey in nursing led her to discover her true passion: caring for the elderly, especially those with dementia.

Complex Care Unit Coordinator, Valley Vista Care Corporation

Megan Meinberg serves as the Complex Care Unit Coordinator at our Sandpoint facility. She holds a Master’s Degree in Health Psychology and has a wealth of experience spanning nearly 30 years in Idaho and California.  She has built her broad knowledge base through holding positions in different healthcare spaces including mental health, assisted living and our behavioral focused program.

Principal Consultant, HRT Northwest

Wendi is the Principal Consultant for HRT Northwest in Washington State, and has over 20 years of experience in consulting, outsourcing, and hands-on HR management. Wendi has extensive experience working with healthcare organizations, and her team is well-equipped to support healthcare clients with their HR needs. She holds a Bachelor’s Degree in Business Administration and HR from the University of Washington, along with SPHR and SHRM-SCP certifications.

Owner, LTLinx

Cheng Xie is a seasoned healthcare entrepreneur, customer insights expert, and AI strategist dedicated to transforming long-term care through innovation. As the founder of LTLinx, Cheng leads the development of AI-powered solutions that help adult family homes and long-term care providers improve occupancy, streamline operations, and elevate caregiving quality. Her work blends technical fluency with human empathy, behavioral data, and strategic design to build tools that truly support the people delivering care.

Co-Founder, LTLinx

Blake Crockett is the Co-Founder of LtLinx, a forward-thinking AI-native software company transforming the long-term care industry through innovation, automation, and purpose-driven technology. Before launching LtLinx, Blake made his mark as Director of Sales and Business Development at a high-growth PCR laboratory startup. Blake holds a degree in Health Care Administration and is deeply passionate about the health care industry.

Founder/CEO, Altura

Pete Fronte, MBA is the founder and CEO of Altura and has over 30 years of leadership experience in the healthcare and life science sectors. Pete has a passion for and continues to develop practical yet forward thinking initiatives and technology to support patient-centered and value-based care, with a focus on delivery value-based health resources at home for convenience and to reduce provider burden.

Clinical Professor of Geriatric Medicine, UCLA

Dr. Steven Castle is Clinical Professor of Geriatric Medicine at UCLA, Clinical Director of Geriatrics at the VA Greater Los Angeles and was a Governor appointee to the California Commission on Aging from 2013-18.  His degrees are from Miami University and Ohio State School of Medicine. He did his residency in Internal Medicine at Riverside Methodist Hospital in Columbus, Ohio and a Geriatric Medicine Fellowship at the VA/UCLA.

Regional Sales Director, True Connections Communities

Dresden Cincurak advanced through the ranks during her 20-year senior living tenure. She has served seniors as a Sales Director, Dementia Care Program Manager, and Executive Director. Her support roles have included Sales Specialist, Regional Sales Director, Divisional Dementia Care Manager, Corporate Director of Memory Care and Life Enrichment, and Vice President of Sales. Presently Dresden is the VP of Business Development at Grow Your Occupancy.

Consulting Remedy

Doug Johnson, a registered nurse and Lean Six Sigma black belt, has over 30 years of healthcare experience. As the founder of Consulting Remedy, LLC, Doug leads a team that blends healthcare operations and technology to create sustainable solutions. Passionate about quality improvement, he authored Hospital Quality: Implementing, Managing, and Sustaining an Effective Quality Management System, offering practical strategies for healthcare organizations.

Director of Partner Education, Incite Strategic Partners

Jen Bruning MS, RDN, LDN, serves as the Director of Partner Education for Incite Strategic Partners. Prior to coming to Incite, Jen spent her dietetics career in food service, in both the corporate wellness and senior living sectors helping to shape the dining experience of clients around the country. Jen recently concluded nine years as a National Media Spokesperson for the Academy of Nutrition & Dietetics.

Regional Sales Director, True Connections Communities

Dresden Cincurak advanced through the ranks during her 20-year senior living tenure. She has served seniors as a Sales Director, Dementia Care Program Manager, and Executive Director. Her support roles have included Sales Specialist, Regional Sales Director, Divisional Dementia Care Manager, Corporate Director of Memory Care and Life Enrichment, and Vice President of Sales. Presently Dresden is the VP of Business Development at Grow Your Occupancy.

Founder, Smith + Malek, PLLC

Luke was raised in Northern Idaho and attended the College of Idaho in Caldwell, graduating in 2004. Prior to becoming a lawyer, Luke worked for the Office of the Governor as the Regional Director in Northern Idaho under former Governor Jim Risch. Luke also worked as the Executive Director of the Post Falls Urban Renewal Agency.

Smith + Malek, PLLC

President/Founder, Securus Systems

Justin Hayden is the President and Founder of Securus Systems, an IT Support & Cybersecurity company specializing in providing around the clock digital security for the healthcare industry. Justin holds a BA in Information Systems Security and an MBA. He has more than 20 years’ experience bringing HIPAA Compliant cybersecurity to companies throughout the west coast.

Chief Operating Officer, Securus Systems

Heath Hefely is the Chief Operating Officer of Securus Systems. He holds an AA in Information Technology and a BS in Information Management Systems. He has more than 15 years’ experience in the security space and is a retired Damage Controlman First Class in the United States Coast Guard.

Founder, Whitehorn Coaching & Consulting

Jeff Whitehorn is a former 25-year hospital CEO with HCA Healthcare. He earned his BS degree from Lipscomb University in Nashville, TN and his MBA from the University of Alabama. Jeff is a Lifetime Fellow in the American College of Healthcare Executives. He is certified as an executive coach by the International Coaching Association (ICF) and a certified team facilitator by Association of Talent Development (ADT).

Principal Consultant, HRT Northwest

Wendi is the Principal Consultant for HRT Northwest in Washington State, and has over 20 years of experience in consulting, outsourcing, and hands-on HR management. Wendi has extensive experience working with healthcare organizations, and her team is well-equipped to support healthcare clients with their HR needs. She holds a Bachelor’s Degree in Business Administration and HR from the University of Washington, along with SPHR and SHRM-SCP certifications.

Marsh McLennan Agency

Robin Bell MBA, RN, is a seasoned nursing professional with over 10 years of diverse clinical experience including critical care, outpatient ambulatory management, senior living, and risk management. Robin currently works as a Healthcare Safety Consultant at Marsh McLennan Agency, leveraging a strong commitment to quality and safety to design and implement personalized risk management programs for her clients.

Marsh McLennan Agency

Travis Johnston is a growth-oriented commercial insurance broker who focuses on building relationships and delivering exceptional service. With over a decade of experience in business, including healthcare, Travis possesses strong business and financial acumen. He is passionate about educating business leaders on effective strategies for protecting their organizations, amidst the complexities of various coverages.

Founder, Whitehorn Coaching & Consulting

Jeff Whitehorn is a former 25-year hospital CEO with HCA Healthcare. He earned his BS degree from Lipscomb University in Nashville, TN and his MBA from the University of Alabama. Jeff is a Lifetime Fellow in the American College of Healthcare Executives. He is certified as an executive coach by the International Coaching Association (ICF) and a certified team facilitator by Association of Talent Development (ADT).

Owner/Founder, Mac Media Services/Legacy Studio Media

Shellie Young, owner of MAC Media Services and founder of Legacy Studio Media, brings over a decade of marketing expertise to the senior care industry. With more than six years dedicated specifically to marketing for nursing homes and assisted living facilities, Shellie has a deep understanding of the unique challenges and opportunities these facilities face. Her expertise makes her a trusted resource for those looking to enhance their brand and recruit quality staff.

CEO, A Mind For All Seasons

Eric Collett is the CEO of A Mind For All Seasons, an innovative company specializing in helping people across the United States to optimize their cognitive and mental health. He is a nationally recognized speaker, consultant and brain health expert, a licensed residential care administrator, a teacher at the College of Western Idaho, and has also taught at Boise State University.

CEO, A Mind For All Seasons

Eric Collett is the CEO of A Mind For All Seasons, an innovative company specializing in helping people across the United States to optimize their cognitive and mental health. He is a nationally recognized speaker, consultant and brain health expert, a licensed residential care administrator, a teacher at the College of Western Idaho, and has also taught at Boise State University.

Director of Quality Assurance, Ohana Ventures

Robin began her career in long-term care in 2004 as a night shift caregiver while attending Oregon State University. In 2022, Robin joined Ohana Ventures, a PNW-based senior living organization, as the administrator of Holly Residential Care Center in Eugene, Oregon. Under her leadership, Holly Residential earned an AHCA/NCAL Bronze National Quality Award in 2023, a Silver Award in 2024, a deficiency-free survey, and more than 20 Best in Class customer satisfaction awards.

Speaker & Author

Cody Byrns is an internationally recognized speaker and a number one best-selling author. In 2013, Cody was rear-ended by a box truck that failed to stop. After years of countless surgeries and rehabilitation, Cody has chosen to not allow his scars to keep him bound in bitterness and defeat. Instead, he uses his story to uplift others.

Director of Partner Education, Incite Strategic Partners

Jen Bruning MS, RDN, LDN, serves as the Director of Partner Education for Incite Strategic Partners. Prior to coming to Incite, Jen spent her dietetics career in food service, in both the corporate wellness and senior living sectors helping to shape the dining experience of clients around the country. Jen recently concluded nine years as a National Media Spokesperson for the Academy of Nutrition & Dietetics.

President/Founder, Securus Systems

Justin Hayden is the President and Founder of Securus Systems, an IT Support & Cybersecurity company specializing in providing around the clock digital security for the healthcare industry. Justin holds a BA in Information Systems Security and an MBA. He has more than 20 years’ experience bringing HIPAA Compliant cybersecurity to companies throughout the west coast.

Chief Operating Officer, Securus Systems

Heath Hefely is the Chief Operating Officer of Securus Systems. He holds an AA in Information Technology and a BS in Information Management Systems. He has more than 15 years’ experience in the security space and is a retired Damage Controlman First Class in the United States Coast Guard.

Director of Clinical Operations, Valley Vista Care Corporation

Justin Smiley brings 30+ years of leadership experience in various healthcare spaces, including SNF’s, gero-psychiatric hospitals, community mental health, and post-acute care. He has a long relationship with Valley Vista, dating back to the mid 1990’s. Originally from Spokane, Washington, he graduated from Eastern Washington University with a Master of Social Work.

Administrator, Valley Vista Care Corporation

A seasoned Nursing Home Administrator, Randal Barnes brings 29 years of leadership experience to the field. Having grown up in Lewisville Idaho, and a graduate of Idaho State University, Randal has worked as an administrator in Michigan, Ohio, Oregon, and Idaho. In 2019, Randal became the administrator for Valley Vista of St. Maries leading us into this next generation of LTC.

Complex Care Unit Nurse Manager, Valley Vista Care Corporation

Karen Murphy serves as the Complex Care Unit Nurse Manager for Valley Vista of St. Maries. With 35 years of experience, a significant portion has been dedicated to Valley Vista, and the last decade with the Complex Care Unit. She started her career as a CNA, achieved an LPN, then her journey in nursing led her to discover her true passion: caring for the elderly, especially those with dementia.

Complex Care Unit Coordinator, Valley Vista Care Corporation

Megan Meinberg serves as the Complex Care Unit Coordinator at our Sandpoint facility. She holds a Master’s Degree in Health Psychology and has a wealth of experience spanning nearly 30 years in Idaho and California. She has built her broad knowledge base through holding positions in different healthcare spaces including mental health, assisted living and our behavioral focused program.

Director of Clinical Operations, Valley Vista Care Corporation

Justin Smiley brings 30+ years of leadership experience in various healthcare spaces, including SNF’s, gero-psychiatric hospitals, community mental health, and post-acute care. He has a long relationship with Valley Vista, dating back to the mid 1990’s. Originally from Spokane, Washington, he graduated from Eastern Washington University with a Master of Social Work.

Administrator, Valley Vista Care Corporation

A seasoned Nursing Home Administrator, Randal Barnes brings 29 years of leadership experience to the field. Having grown up in Lewisville Idaho, and a graduate of Idaho State University, Randal has worked as an administrator in Michigan, Ohio, Oregon, and Idaho. In 2019, Randal became the administrator for Valley Vista of St. Maries leading us into this next generation of LTC.

Complex Care Unit Nurse Manager, Valley Vista Care Corporation

Karen Murphy serves as the Complex Care Unit Nurse Manager for Valley Vista of St. Maries. With 35 years of experience, a significant portion has been dedicated to Valley Vista, and the last decade with the Complex Care Unit. She started her career as a CNA, achieved an LPN, then her journey in nursing led her to discover her true passion: caring for the elderly, especially those with dementia.

Complex Care Unit Coordinator, Valley Vista Care Corporation

Megan Meinberg serves as the Complex Care Unit Coordinator at our Sandpoint facility. She holds a Master’s Degree in Health Psychology and has a wealth of experience spanning nearly 30 years in Idaho and California.  She has built her broad knowledge base through holding positions in different healthcare spaces including mental health, assisted living and our behavioral focused program.

Founder/CEO, Altura

Pete Fronte, MBA is the founder and CEO of Altura and has over 30 years of leadership experience in the healthcare and life science sectors. Pete has a passion for and continues to develop practical yet forward thinking initiatives and technology to support patient-centered and value-based care, with a focus on delivery value-based health resources at home for convenience and to reduce provider burden.

Clinical Professor of Geriatric Medicine, UCLA

Dr. Steven Castle is Clinical Professor of Geriatric Medicine at UCLA, Clinical Director of Geriatrics at the VA Greater Los Angeles and was a Governor appointee to the California Commission on Aging from 2013-18.  His degrees are from Miami University and Ohio State School of Medicine. He did his residency in Internal Medicine at Riverside Methodist Hospital in Columbus, Ohio and a Geriatric Medicine Fellowship at the VA/UCLA.

Director of Partner Education, Incite Strategic Partners

Jen Bruning MS, RDN, LDN, serves as the Director of Partner Education for Incite Strategic Partners. Prior to coming to Incite, Jen spent her dietetics career in food service, in both the corporate wellness and senior living sectors helping to shape the dining experience of clients around the country. Jen recently concluded nine years as a National Media Spokesperson for the Academy of Nutrition & Dietetics.

President/Founder, Securus Systems

Justin Hayden is the President and Founder of Securus Systems, an IT Support & Cybersecurity company specializing in providing around the clock digital security for the healthcare industry. Justin holds a BA in Information Systems Security and an MBA. He has more than 20 years’ experience bringing HIPAA Compliant cybersecurity to companies throughout the west coast.

Chief Operating Officer, Securus Systems

Heath Hefely is the Chief Operating Officer of Securus Systems. He holds an AA in Information Technology and a BS in Information Management Systems. He has more than 15 years’ experience in the security space and is a retired Damage Controlman First Class in the United States Coast Guard.

Marsh McLennan Agency

Robin Bell MBA, RN, is a seasoned nursing professional with over 10 years of diverse clinical experience including critical care, outpatient ambulatory management, senior living, and risk management. Robin currently works as a Healthcare Safety Consultant at Marsh McLennan Agency, leveraging a strong commitment to quality and safety to design and implement personalized risk management programs for her clients.

Marsh McLennan Agency

Travis Johnston is a growth-oriented commercial insurance broker who focuses on building relationships and delivering exceptional service. With over a decade of experience in business, including healthcare, Travis possesses strong business and financial acumen. He is passionate about educating business leaders on effective strategies for protecting their organizations, amidst the complexities of various coverages.

VP of Operations, Avista Senior Living

Jesse began his career in senior living in 2010, inspired by his personal experience navigating the senior living process alongside his grandmother. His proven track record in operational excellence and team development led him to Avista Senior Living, where he currently oversees 17 communities across Utah, Idaho, and Washington. Over the past five years, he has served as a Board Member, President, and currently as Past President.

VP of Sales & Marketing, Avista Senior Living

Erin brings over two decades of dedicated experience in both sales and operations, coupled with a natural talent for building meaningful connections, inspiring teams, and leading with integrity. With a degree in Sociology, Erin began her journey in the senior living sector in 2002 as an Admissions Coordinator at a Skilled Nursing Facility. In 2022, Erin assumed the role of Vice President of Sales & Marketing at Avista Senior Living.

VP of Clinical Operations, Avista Senior Living

Greg Atwood is a Registered Nurse with 30+ years of clinical and leadership experience in acute care settings, home health and hospice and in the assisted living industry.  Greg currently serves as the Vice President of Clinical Operations for Avista Senior Living and enjoys working alongside many talented and dedicated health care professionals.  He has spent 25 years of his career working directly with the senior population.

Founder, GC Training and Coaching, LLC

George is a former Tony Robbins Business Strategist with over 20 years of experience—from Fortune 500 companies like McDonald’s and Providence Healthcare to intimate leadership teams—George combines cutting edge content, experiential exercises, storytelling, data, humor and actionable tools to drive meaningful change.

Apprenticeship Senior Program Program Manager, WHCA

Dan serves as the Apprenticeship Senior Program Manager for WHCA. He holds a Master’s Degree in Higher Education Leadership. His professional journey has included Program Management and Director positions at institutions such as the University of Washington Bothell, Olympic College, General Assembly, and Amazon.

Speaker & Author

Cody Byrns is an internationally recognized speaker and a number one best-selling author. In 2013, Cody was rear-ended by a box truck that failed to stop. After years of countless surgeries and rehabilitation, Cody has chosen to not allow his scars to keep him bound in bitterness and defeat. Instead, he uses his story to uplift others.

Director of Assisted Living, WHCA

Vicki McNealley is directly responsible for supporting WHCA member assisted living providers through regulatory clarification, nurse consultation, facility system evaluation, advocacy, and education. Vicki is a registered nurse with a master’s degree in community health nursing and a doctorate degree in nutrition.

Executive Director, Hearthstone Senior Living

Presenter Bio

Speaker & Author

Cody Byrns is an internationally recognized speaker and a number one best-selling author. In 2013, Cody was rear-ended by a box truck that failed to stop. After years of countless surgeries and rehabilitation, Cody has chosen to not allow his scars to keep him bound in bitterness and defeat. Instead, he uses his story to uplift others.

Principal Consultant, HRT Northwest

Wendi is the Principal Consultant for HRT Northwest in Washington State, and has over 20 years of experience in consulting, outsourcing, and hands-on HR management. Wendi has extensive experience working with healthcare organizations, and her team is well-equipped to support healthcare clients with their HR needs. She holds a Bachelor’s Degree in Business Administration and HR from the University of Washington, along with SPHR and SHRM-SCP certifications.

Regional Sales Director, True Connections Communities

Dresden Cincurak advanced through the ranks during her 20-year senior living tenure. She has served seniors as a Sales Director, Dementia Care Program Manager, and Executive Director. Her support roles have included Sales Specialist, Regional Sales Director, Divisional Dementia Care Manager, Corporate Director of Memory Care and Life Enrichment, and Vice President of Sales. Presently Dresden is the VP of Business Development at Grow Your Occupancy.

Regional Sales Director, True Connections Communities

Dresden Cincurak advanced through the ranks during her 20-year senior living tenure. She has served seniors as a Sales Director, Dementia Care Program Manager, and Executive Director. Her support roles have included Sales Specialist, Regional Sales Director, Divisional Dementia Care Manager, Corporate Director of Memory Care and Life Enrichment, and Vice President of Sales. Presently Dresden is the VP of Business Development at Grow Your Occupancy.

Founder, Whitehorn Coaching & Consulting

Jeff Whitehorn is a former 25-year hospital CEO with HCA Healthcare. He earned his BS degree from Lipscomb University in Nashville, TN and his MBA from the University of Alabama. Jeff is a Lifetime Fellow in the American College of Healthcare Executives. He is certified as an executive coach by the International Coaching Association (ICF) and a certified team facilitator by Association of Talent Development (ADT).

Founder, Whitehorn Coaching & Consulting

Jeff Whitehorn is a former 25-year hospital CEO with HCA Healthcare. He earned his BS degree from Lipscomb University in Nashville, TN and his MBA from the University of Alabama. Jeff is a Lifetime Fellow in the American College of Healthcare Executives. He is certified as an executive coach by the International Coaching Association (ICF) and a certified team facilitator by Association of Talent Development (ADT).

Life Patterns SPC

A multi-time founder, adventurer, and fierce believer in human-centered innovation, Tom brings both a technical mind and a storyteller’s heart to his work. Tom is a gifted guide at demystifying technology, making complex ideas feel approachable, and showing how the power of data and AI can help care teams turn subtle signals into smart action. Tom brings a global lens and deep empathy to one of the most personal challenges we all face: how to age with dignity, independence and grace.

Consulting Resources

Rebecca Evans leads Consulting Resources, working with providers on pre-and-post survey efforts to improve operational efficiency, compliance, quality of care, staff and resident satisfaction. She enjoys working with teams to discover the root causes of systemic performance and compliance issues to develop and implement effective win-win solutions.

EVP for Education & Regulatory Affairs, WHCA

Elena Madrid supports WHCA members by providing answers and insight to regulatory questions and expectations. Elena’s long and focused background in survey and enforcement as a surveyor and field manager for DSHS provide her with extensive knowledge and insight on regulatory compliance, the survey process, and policies and procedures. Elena also provides support, resources, and training regarding quality.

Speaker & Author

Cody Byrns is an internationally recognized speaker and a number one best-selling author. In 2013, Cody was rear-ended by a box truck that failed to stop. After years of countless surgeries and rehabilitation, Cody has chosen to not allow his scars to keep him bound in bitterness and defeat. Instead, he uses his story to uplift others.

ERNwest

Shamus Harmon has spent almost 20 years dedicated to safety in long-term care.  Utilizing his Masters in Occupational Safety and Health, he has worked in several roles developing and managing employee safety and workers’ compensation programs, benefits, and human resources.  Shamus has also led quality assurance teams to engage communities in overall operational improvement.

ERNwest

Shamus Harmon has spent almost 20 years dedicated to safety in long-term care.  Utilizing his Masters in Occupational Safety and Health, he has worked in several roles developing and managing employee safety and workers’ compensation programs, benefits, and human resources.  Shamus has also led quality assurance teams to engage communities in overall operational improvement.

CEO, Consolidated Billing Services, Inc.

Bill Ulrich has more than 26 years of experience in the health care industry as a financial and Medicare consultant beginning in 1989 with The Hillhaven Corporation and founding his own consulting company in 1998. Bill is a nationally recognized expert and frequent speaker on Medicare, Medicaid and billing issues. Bill has been Chair of the Reimbursement Committee for the Washington Health Care Association since 2015.

Owner, LTLinx

Cheng Xie is a seasoned healthcare entrepreneur, customer insights expert, and AI strategist dedicated to transforming long-term care through innovation. As the founder of LTLinx, Cheng leads the development of AI-powered solutions that help adult family homes and long-term care providers improve occupancy, streamline operations, and elevate caregiving quality. Her work blends technical fluency with human empathy, behavioral data, and strategic design to build tools that truly support the people delivering care.

Co-Founder, LTLinx

Blake Crockett is the Co-Founder of LtLinx, a forward-thinking AI-native software company transforming the long-term care industry through innovation, automation, and purpose-driven technology. Before launching LtLinx, Blake made his mark as Director of Sales and Business Development at a high-growth PCR laboratory startup. Blake holds a degree in Health Care Administration and is deeply passionate about the health care industry.

Consulting Remedy

Doug Johnson, a registered nurse and Lean Six Sigma black belt, has over 30 years of healthcare experience. As the founder of Consulting Remedy, LLC, Doug leads a team that blends healthcare operations and technology to create sustainable solutions. Passionate about quality improvement, he authored Hospital Quality: Implementing, Managing, and Sustaining an Effective Quality Management System, offering practical strategies for healthcare organizations.

Founder, Smith + Malek, PLLC

Luke was raised in Northern Idaho and attended the College of Idaho in Caldwell, graduating in 2004. Prior to becoming a lawyer, Luke worked for the Office of the Governor as the Regional Director in Northern Idaho under former Governor Jim Risch. Luke also worked as the Executive Director of the Post Falls Urban Renewal Agency.

Smith + Malek, PLLC

Principal Consultant, HRT Northwest

Wendi is the Principal Consultant for HRT Northwest in Washington State, and has over 20 years of experience in consulting, outsourcing, and hands-on HR management. Wendi has extensive experience working with healthcare organizations, and her team is well-equipped to support healthcare clients with their HR needs. She holds a Bachelor’s Degree in Business Administration and HR from the University of Washington, along with SPHR and SHRM-SCP certifications.

Owner/Founder, Mac Media Services/Legacy Studio Media

Shellie Young, owner of MAC Media Services and founder of Legacy Studio Media, brings over a decade of marketing expertise to the senior care industry. With more than six years dedicated specifically to marketing for nursing homes and assisted living facilities, Shellie has a deep understanding of the unique challenges and opportunities these facilities face. Her expertise makes her a trusted resource for those looking to enhance their brand and recruit quality staff.